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Intentional Growth for Membership Associations
Introduction and Course Structure
Overview and Learning Objectives (2:16)
Module 1
Starting your Strategic Plan (9:35)
Module 2
Creating your Membership Value Proposition (14:04)
Module 3
Identifying your Ideal Member Using Personas (15:04)
Module 4
Connecting Programs to Membership Goals (14:14)
Module 5
Recruiting Members with Outside Sponsors (10:52)
Module 6
Putting It All Together (12:09)
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Connecting Programs to Membership Goals
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